We Believe in Nothing!

The client, Cool Company, is the proud owner of a coconut plantation in Thailand, specializing in the production of organic coconut water and a diverse range of coconut-based products.

At Cool Company, there's a shared belief that the key element of their happiness is not what they want but rather what they don't want, and they don't want anything in their coconut water that wasn't put there by a tree.

The motto "We believe in nothing" encapsulates the company's stance against artificial product supplements. It underscores their steadfast conviction that purity is paramount.

Date: September 2014
Client: Cool Company
My role: Print, Packaging Design, Illustrations, Promo Materials, Web Design